ElloMind — brand usage notes
=============================

What ElloMind is
----------------
ElloMind is a psychologist-led online therapy service for Malayalam speakers
in Kerala and the Malayali diaspora. Sessions are with qualified psychologists,
in Malayalam and English.

Website: https://www.ellomind.com/

The logomark (icon)
-------------------
The ElloMind logomark is a conversation bubble in brand yellow with a black
heart at its centre. The bubble is the hello; the heart is the care.

  ellomind-symbol.svg        Vector master. Scales to any size. No fonts, no scripts.
  ellomind-symbol-512.png    512 x 512, transparent background.
  ellomind-symbol-1024.png   1024 x 1024, transparent background.
  ellomind-symbol-2048.png   2048 x 2048, transparent background.
  ellomind-symbol.pdf        Vector PDF for print.

All raster files were rendered from the vector master, not scaled up from a
small image.

The wordmark
------------
The wordmark is the word ELLOMIND, set in Poppins with a bold "ELLO" and a
lighter "MIND". The letters are drawn as outlines, so the files need no font to
render correctly.

  ellomind-wordmark.svg           Vector master, dark ink (#2A2A2A), transparent.
  ellomind-wordmark.png           Dark ink, transparent background.
  ellomind-wordmark.jpg           Dark ink on the warm background (#F7F3EE).
  ellomind-wordmark-reversed.svg  White, for dark backgrounds, transparent.
  ellomind-wordmark-reversed.png  White, transparent background.

Colours
-------
  Bubble yellow   #E8C547
  Heart / ink     #1A1A1A
  Brand blue      #2E5570  (accent)
  Warm background #F7F3EE
  Text            #2A2A2A

Writing the name
----------------
Write "ElloMind" in running text, with a capital E and a capital M.
The wordmark is set in all capitals (ELLOMIND); this is a type treatment, not
a character-by-character spelling of the name in prose.

Using the marks
---------------
- Keep clear space around the logomark equal to at least the height of the heart.
- The marks work on light and on dark backgrounds; use the reversed wordmark on
  dark backgrounds.
- Please do not recolour, stretch, rotate, add effects to, or redraw them.
- Please do not combine the logomark with another logo so they read as one mark.

For a specific layout, a photo, or an interview, contact the press team.

Contacts
--------
  Press:                  press@ellomind.com
  Guest posts / partners: collaborate@ellomind.com
  Research:               research@ellomind.com

A reference or link to ElloMind does not imply endorsement. Please confirm a
spokesperson's name, current role and credentials before attributing a quote.

Trademarks and permitted use
----------------------------
ELLOMIND® is a registered trademark of ElloMind. The ElloMind logomark and
wordmark are for editorial and press use to identify or report on ElloMind.
Please do not alter them, imply a partnership or endorsement, or use them
commercially, without written permission. They are not licensed for
training or fine-tuning AI or machine-learning models, for dataset creation, or
for automated scraping or harvesting. All rights reserved.
